Creating a presentation for industry analysts can be a daunting task. At VOC, we understand the unique challenges that vendors face when interacting with industry analysts for the first time. To help our clients succeed, we have developed a three-phase approach to preparing content that aligns with industry analysts' expectations.

Our approach focuses on three key areas: architecture of the information, narrative and storytelling, and taxonomy alignment. By following these guidelines, vendors can avoid common pitfalls and present their products in the most effective way possible.

Architecture of the information: When preparing Analyst-fit content, less is more. Industry analysts want to see clear and transparent metrics that describe your business, a qualitative study of your customers and their problems, a thorough awareness of your differentiation on all levels, a demonstration that the product is actually deployed and working on some clients of yours, and a view of how you envision the future of your product and of the market.

Narrative and Storytelling: Remember that briefing an analyst is not just about importing data into a database. Instead, it's about convincing a human being of your product's relevance and value for the market. To do this, you should be looking at the overall presentation and proof-checking it from a storytelling perspective.

Taxonomy Alignment: Do you want to add some magic and resonante with industry analysts? By speaking the same language as the industry analysts you are interacting with, you will build a stronger connection and effectively communicate the value of your product. Take time to understand what your target analysts have written and what terms they use to describe your market. Including these in your presentation will help you stand out and accelerate the relationship-building with your audience.

At VOC, we are dedicated to helping small and mid-sized vendors succeed in their interactions with industry analysts. By following our three-phase approach, vendors can avoid common pitfalls and make a lasting impression.