For Vendors

Do you have any question we haven't addressed?

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Industry analysts are domain experts within Top Analyst Firms such as Gartner, Forrester and IDC. Among the three companies, their number totals more than 4000 people. Their core job is to help End User organizations make the best Technology purchase decisions, which includes providing them with Vendor names and comparison. They do this through virtual meeting conversations, research publications and physical events sessions.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">Industry analysts are domain experts within Top Analyst Firms such as Gartner, Forrester and IDC. Among the three companies, their number totals more than 4'000 Industry Analysts. Their core job is to help B2B Tech Buyers make the best Technology purchase decisions, which includes providing them with vendor names and comparison. They do this through virtual meeting conversations known as 'inquiries', through their research publications and through physical events sessions.

Who are 'Industry Analysts'?

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;No, you don&rsquo;t. These companies have offers that allow you to gain insights but the commercial relationship doesn&rsquo;t impact your likelihood of being recognized.\n\nInterested in understanding why? Learn more Gartner, Forrester, IDC&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">No, you don&rsquo;t. These companies have offers that allow you to gain insights but the commercial relationship doesn&rsquo;t impact your likelihood of being recognized.
<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;No, you don&rsquo;t. These companies have offers that allow you to gain insights but the commercial relationship doesn&rsquo;t impact your likelihood of being recognized.\n\nInterested in understanding why? Learn more Gartner, Forrester, IDC&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">Interested in understa<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;No, you don&rsquo;t. These companies have offers that allow you to gain insights but the commercial relationship doesn&rsquo;t impact your likelihood of being recognized.\n\nInterested in understanding why? Learn more Gartner, Forrester, IDC&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">nding why? 
<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;No, you don&rsquo;t. These companies have offers that allow you to gain insights but the commercial relationship doesn&rsquo;t impact your likelihood of being recognized.\n\nInterested in understanding why? Learn more Gartner, Forrester, IDC&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">Learn more <a href="https://www.gartner.com/en/about/ombuds/ombuds-guide" target="_blank" rel="noopener">Gartner</a>, <a href="https://www.forrester.com/policies/integrity-policy/" target="_blank" rel="noopener">Forrester</a>, <a href="https://www.idc.com/about/methodology" target="_blank" rel="noopener">IDC</a>

Do I need to be a Gartner, Forrester or IDC client to get featured in reports?

We are known to be concrete and actionable in our interactions. The time and effort you invest with us depends on the trust you give to our advice. If you follow our guidance, our activities together will require just an hour per month on average.&nbsp;

How much time and effort is required to work with VOC?

At VOC, we focus on three main outcomes:
1) Informing Industry Analysts with an updated view of our clients' product, so they can suggest it in their daily interactions with Technology Buyers.&nbsp;
2) Influencing Industry Analysts by highlighting the fit of our clients' product to their research agenda, so that they include you in the research they write.
3) Gaining insights from Industry Analysts interactions to improve products, services, and overall business strategy.
As a consequence, our vendor clients gain visibility and credibility in the market as a result of positive analyst opinions and recommendations and their sales and marketing teams can leverage analyst quotes and research to support their messaging and value proposition.

What can I expect from working with VOC?

No, you don't. 
Our job is to guide you step-by-step in building a relationship with Industry Analysts and we do not expect you to have any knowledge about Analyst Relations. If you do, we are more than happy to complement that with our expertise to increase your chances of success.

Do I need to have an established knowledge of Analyst Relations to work with VOC?

As a vendor, it's not advisable to wait for industry analysts from Gartner, Forrester, and IDC to reach out to you. Proactively engaging with these analysts is essential to ensure they understand your company and what you offer. 
Industry analysts focus on broader industry trends, making it important to showcase how your company fits into the larger landscape. Waiting for analysts to contact you often results in missed opportunities to showcase your products/services to potential customers. Vendors need to be proactive and reach out to these analysts to get on their radar.

Why can’t I wait until Industry Analysts reach out to me?

While some analyst reports from Gartner, Forrester, and IDC may be available to the public, most reports are only available to clients who have purchased access to their research and analysis services.
Gartner, Forrester, and IDC have a wide range of clients, including businesses of all sizes, government agencies, and non-profit organizations. Their clients span various industries, including technology, healthcare, finance, and manufacturing, among others.
Typically, their clients are looking for insights, research, and analysis to inform their decision-making for Software purchases. This could include insights into market trends, emerging technologies, competitive landscapes, customer behavior, and other factors that can impact their business strategies.

 Are Industry Analyst reports public?

Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry.